Your website and search - what you need to know!
We’ve standardized our website work in Plone, a terrific Content Management System. Out of the gate, Plone performs very well in search tests - but those are just the easy wins - the technology piece of helping your site be searchable, rather than the people piece!
The folks at Human Service Solutions have published a very nice (and pretty short - just 5 pages) article called SEO Fundamentals. (SEO stands for Search Engine Optimization), and I think it is a must read. Here’s a a great framing question:
If your organization’s mission has to do with environmental protection, are your target visitors most likely to search for “acid rain”, “save the forests”, “toxic waste”, “greenhouse effect”, or all of the above? Do you want to reach visitors who are local, regional or national in scope? These are considerations that need careful attention as you begin the SEO process.
You should read the entire 5 page article - it will take 10-15 minutes at the most! Implementing a strong search plan isn’t rocket science for most - just work to research, test, and then implement - and then do it all over again!
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