What Should Designers Know About Search Engines?
A lot, it turns out - your designer can make choices in the design phase that can significantly reduce the ease in which search engines can find your site.
Search Engine Optimization is important -both during the design phase of your project AND after your site has launched.
During design, you’ll want your designer to understand how and when the use of tools such as Flash or AJAX may reduce the searchability of your site - and you’ll want to review those choices and measure the benefit: is it better to look great or is it better to be seen? This is a business choice that you should make before you approve your design!
AFTER the design phase - you’ll want to keep an eye on your keywords, the titles of your pages, and much more. There’s a terrific SEO Guide for Designers available at Web Designer Wall - it will take you all of 5 minutes to read - but a lot longer to implement!
PS - We implement Plone here at NPower Seattle - and I’m happy to report that Plone does a terrific job with “friendly names” and with other items mentioned in the article, such as managing your keywords!
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