Lazy Readers and Your Nonprofit
A tip of the hat to my brother Frank for sending along this article from Slate regarding how people are reading (or, perhaps more importantly, NOT reading) on the web.
This article is well worth the read - and while it is about reading on the web - there are some great tips for web design, too:
- Use short paragraphs
- Use an easy to read font such as Verdana
- Have ONE idea per paragraph
(Here’s the article that Slate refers to - it’s written by Jakob Nielson, and is called "How Users Read On The Web")
This is important stuff, because our expectations haven’t lined up with reality in this area - it reminds me of the "donate now" hopes from the mid 1990’s.
Nonprofits thought that a simple donate button would revolutionize their fundraising - and it didn’t. Don’t get me wrong there is a LOT of potential in both the donate now button and that hope that you can easily connect in a meaningful way with your stakeholders. But there is a LOT of work involved in both.
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