Web 2.0 or web 2. No?
Social Networking was the buzz in 2007 - and I bet we’ll see more of it in 2008, too. I’m not yet convinced that FaceBook or MySpace can or should supplant your existing methods for reaching your stake-holders. I’d love to be wrong - but I’m not bullish that the hype will meet many expectations.
The good folks at Idealware have a terrific new article out that addresses both some of my concerns AND offers some great tips for those that are ready to try those tools.

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