starbucks, salesforce and listening to your customers
Terrific article available online (tip of the hat to my brother Frank for sending it along) about how Starbucks has launched a customer forum (powered by one of the tools NPower Seattle uses, Salesforce.com) to solicit customer feedback.
I’m excited about this for two reasons:
- We haven’t used Salesforce this way for any of our nonprofit customers yet. But now that we know how it is being used elsewhere - we can add this to our list of ways to leverage Salesforce to help nonprofits better meet their mission.
- It’s easy to forget that the people we serve can provide and seed innovation, can help us better understand the difference between how we think we’re doing and how they think we’re doing, and much, much more.
The article is worth a read, even if you don’t follow the rest of the links.
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