sending effective email alerts
The team at ONE/NW has done it again - a brief one page set of instructions that tell you what you need to know to prepare effective email alerts. It will take 5 minutes to read, and you should. To get you started, here’s the first rule:
Cut The Fat: Keep alerts short and think like a reporter: put the most important stuff up top. Get rid of the wordy, patronizing “happy talk” that we all tend to start articles with. See Jakob Nielsen’s article “Writing Inverted Pyramids in Cyberspace” for more.
And you can read the rest here!
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