Online Community - What Should You Expect?
I’m a bit of a skeptic about the efficacy of online communties - not because I don’t beleive that they CAN work, but because I think that they take a LOT of work. When I consider where it seems to be working - it is mosly in advocacy based agencies (think www.moveon.org) or agencies with a clear call to action such as the Susan Komen (www.komen.org) cancer awareness walks and so on.
In any case, I’ve recently stumbled across a terrific “rule of thumb” for calculating online participation - and it looks like this:
If you have 100 people online:
- 1 will create content
- 10 will comment or otherwise interact with it
- 89 will just view it!
You can review the entire article for more information!
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