Patrick Shaw’s Weblog

(You can read parts one and two over on my blog)

I was able to get to several sessions at Dreamforce - they were organized  by role - so  - SF administrator, Marketing Exec, CIO and so forth. I also wanted to make sure I had a chance to visit with the folks from the Salesforce Foundation, here other nonprofit agencies tell their stories, and so on. Here are a few highlights

• I was able to hear about Green For All, a project using Salesforce with the help of our friends over at ONE/NW. Terrific to hear about how they are using Salesforce. The speaker from Green For All did spend a LOT of time evangelizing their mission, which was too bad - I wanted to hear more about how Salesforce was making a difference.
• I also attended a great session on SEO, or Search Engine Optimization. The presenter from Google was terrific - and it turns out they Google offers more tools than I knew of for analytics, for A and B testing and for otherwise testing and adjusting your site for better search rankings.
• And I heard another terrific session about change management - one agency (very large) actually used Salesforce to manage the cultural change in their agency as they moved to a consolidated CRM solution. Terrific to hear how they accomplished that, as well as to see some of their Salesforce customizations.

I also went to the Nonprofit meet and greet, the nonprofit Salesforce Users Group, and the birds of a feather lunch - terrific to meet our peers and others in the Salesforce community!