Design is an inherently subjective area - taste matters. When it comes to your website, though - it isn’t just YOUR taste that matters - you’ll want to set aside your personal preferences, and think about the image of your organization that you are presenting to the rest of the world. And make no mistake about it -both your site navigation, your use of color, pictures, graphics AND content matter.
In general, you’ll want to:
- Make sure that your site meets accessiblity standards
- Make sure that you have fresh content
- Make sure that you have a consistent look and feel throughout the website
- Make sure that your website look and feel match your printed materials!
Okay, so you have a website designer, and they’ve asked you to look at a comp. What does that mean? Comp is short for composition, or for design composition. Your designer will give you one or two (or more!) comps to review. They’ll take your feedback, make changes, and give you a final comp for review.
When reviewing the first round of designs, we are looking to hone the look and feel and do a review of the technical and content requirements of the site to ensure that your goals, brand, communication and otherwise are being met. If more then one concept has been presented, you can usually mix and match ideas from each, ultimately deciding on the final direction.
The next and final round of review is less about big changes, and more about finalizing details. No big changes here - not new colors, not a new logo, not a new navigation structure. So - what are you looking for?
- Is the color right? Did you really want a slightly darker color?
- Does the site include all of the tools, areas and ideas that were discussed?
- Are the graphics straight?
- Are items positioned correctly on the page - not crooked, centered when they are supposed to be, and so on?
- Does your logo look right?
- If you asked for rounded corners on a box, are they rounded?
- Is the text readable?
At this point, the desinger will make any last minute “small” changes, if there are indeed any changes at this point, and delvier a final to you for sign-off. After your sign off - it moves to the devleopment or coding expert!
How Do I Let My Designer Know What to Change?
It’s generally easier to provide ALL of the information at once. Instead of calling to say “I want a new blue”, you’d be better off writing an email or creating a document that details
- Which page you are talking about (home page)
- Where on the page (top right logo, for instance)
- What color isn’t right (the blue color in our agency name)
- An example of the right color (it should be the same as the blue in our name in the “contact us” page.