Time to Rethink Your Newsletter Strategy?

In a recent post, Kivi Leroux Miller at Nonprofit Marketing Guide shared that her recommendations to nonprofits today compared with 10 years ago are like night and day. Take a look at what she considers to be the default starting point for a discussion about newsletters:

Does your newsletter look more like 2000 or 2010? If your newsletter has more in common with the left column than the right, it’s time to rethink your newsletter strategy.

A key question to ask yourself: Does your newsletter work in world that prefers communications that are fast and friendly (2010)over fat and formal (2000)?

Look for more tips Kivi’s forthcoming nonprofit management guidebook, coming out next year.