Customer spotlight: WithinReach
WithinReach is a Seattle nonprofit whose mission is to serve as the foremost catalyst for improvements in maternal, child and family health. For 22 years, WithinReach has worked to ensure optimal health for Washington State families by connecting them to the programs, resources and information they need to build healthy families. Major programs include:
- Information and Referral Services through 4 statewide hotlines and ParentHelp123.org
- Nutrition Outreach Program for Basic Food (Food Stamps), First Steps, WIC
- Statewide Coalitions including Immunization Action (IACW), Breastfeeding (BCW), Hepatitis B
- Public Health Materials placed in doctor’s offices, schools, and health clinics
From NPower’s perspective, one of the key assets at WithinReach is a team of long-term staff members who are forward thinking about technology and who have worked with the same NPower consultant for the past nine years. One of the staff referred to the NPower consultant as “my hero” and all agreed that he is a trusted partner and honorary staff member.
With NPower’s assistance, WithinReach has navigated various organizational expansions and shifts over the years, and has built out their technology infrastructure in a thoughtful way. They have a stable and secure infrastructure with planned upgrade and replacement schedules, including budgeting realistically for the total cost of ownership. As a result, they are able to provide reliable and far-reaching services statewide, including:
- Internal hosting of a call center providing statewide service.
- Managing the call center and ParentHelp123 website thanks to a consolidated database.
Looking forward, WithinReach plans to stretch into new areas with advice and assistance from NPower along the way, including learning more about social media at an upcoming NPower training, exploring mobile broadcast to support virtual attendance at their annual fundraising event, and more sophisticated use of email communications to remind clients when their public assistance benefits have expired.
Thank you WithinReach for the pleasure of serving you for the past nine years, and for your work on behalf of families!
For more examples of the impact in the community of NPower’s services for nonprofits, see our library of TechImpact profiles.


