Can I Manage My Auction in Salesforce?
Yes and no!
Here’s the deal: Salesforce does a lot of things really well. And while we’ve had terrific luck customizing and extending and so on - there are a few areas where we think that other tools are better. For instance - creating a financial accounting system in Salesforce, or a robust word processing tool would be duplicative. Those tools exist already, have decent price points, features and more.
We feel the same way about auctions. But you SHOULD invest in some integration - and here’s how:
Use Salesforce to INVITE people to your auction. You can create a campaign (or a series of them), you can segment that list, you can send email, or Vertical Response mail or snail mail. Salesforce (especially with Vertical Response) is a great way to evangelize your event and keep track of who has said that they will attend. Or give. Or volunteer.
Export that attendee list to your auction software. (I know - this might be easier said than done!). And then use your auction software to it’s full extent: Create seating charts, provide bid numbers, keep track of the difference between a paid ticket to the event, a fair market value purchase, and a donation, and check your guests out and process their payments. ALL of those activities (and more) are what auction tools can do (or should do!) well!
Import your results into Salesforce. Again - this may be easier said than done. Importing into Salesforce is pretty easy. But you might want something a tad more automated. For instance, you might want to import the total amount of giving, break it down by type (dinner, fair market value purchase, outright gift, other) and you might want Salesforce to de-duplicate on the way in. And if you have a lot of data - you might want to have Salesforce automatically create those giving opportunities, provide them with an appropriate status (closed - send thank you!) and so on.
You can see why we like this model: You use Salesforce to do what it is good at, and ditto for your auction tools. Someone might create an extensive widget for managing an auction directly in Salesforce someday. And if they do - you can be sure I’ll tell you about it. In the meantime - a simple (or, if your needs are more complex) integration ought to suit.

